Public Group
In a bold and revolutionary move, the world’s leading “phygital” platform collectID officially announces its transformation into ZATAP that was first announced in September as the company’s new app and consumer-facing brand. This strategic shift to fully transition into ZATAP for both its business and consumer operations underscores the company’s commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company’s evolution in a statement that reads, “From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something much more substantial. The company’s goal is to build a brand that delights customers and is a reflection of our creative approach to developing “phygital” products. This has been made possible thanks to our dedicated team and partners and we’re looking forward to seeing the positive effects ZATAP has on both the business and the end-users.”
Businesses: One Tap Away from Your Customers
While the ZATAP’s B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations are now set to change to operate within the ZATAP Business brand. This shift demonstrates ZATAP’s determination to provide a unique platform for brands to engage with their customers in a way they have never before. This technology guarantees authenticity of products and turns every product into a compelling storyteller, forging stronger bonds with consumers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also excite. Geisser says, “We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion.”
Consumers: One Tap Away from the ZATAP Experience
ZATAP provides consumers with an innovative experience. The app allows users to not just authenticate their products but also immerse themselves in the unique stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP is a bridge between the physical and digital worlds, providing customers with an immersive experience in which customers are able to access special content, deals, and rewards and use their products in the virtual dimension (i.e. video games).
The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP’s proprietary technology. The system, which is powered by a combination with encrypted NFC tags, and Blockchain, ensures the highest security available in the marketplace that allows users to check that they are authentic products without hesitation.
Ticketing: Products may be used as an entry ticket to venues and special events, leveraging the power of a ticket to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their mission is to create a positive experience for people by bringing physical products into the digital realm providing a full-immersive physical experience for consumers and fans. With headquarters in Switzerland in Switzerland and New York City, grupoperuinnova.edu.pe ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.