Public Group
In a bold, transformative move, the world’s leading “phygital” platform collectID officially announces its transition into ZATAP it was first introduced in September as a brand new app and brand for consumers. The strategic decision to completely transition into ZATAP in both consumer and business operations is a sign of the company’s dedication to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between the physical and digital realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement about the company’s development and says, “From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something much more substantial. We are now working to build a brand which is a source of joy for users and matches our innovative approach to creating “phygital” products. This journey has been achieved thanks to our committed team and our partners and we’re eager to see the positive effects ZATAP has on users and businesses.”
Businesses Just One Tap Away From Your Customers
While the company’s B2B operations continued under the collectID name following the announcement of ZATAP in September, they will change to operate as part of ZATAP Business. ZATAP Business umbrella. The change demonstrates ZATAP’s desire to offer a distinctive platform for brands to engage with their customers like never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating more powerful bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution
ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which products not only authenticate but also attract. Geisser says, “We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion.”
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers an experience that is revolutionary. The app allows users to not just authenticate their products but also get absorbed in the distinct stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP bridges the gap between the physical and digital worlds, offering users an immersive experience where customers can unlock special content, deals and rewards, and also use their services in the virtual dimension (i.e. videos games).
Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP’s proprietary technology. The system, which is powered by a combination of encrypted NFC tags, and Blockchain guarantees the highest level of security on the market that allows users to check whether they’re buying genuine products with confidence.
Tickets: These products can be used as an entry ticket to venues and special events, leveraging the power of a product to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to delight customers by bringing physical products into the digital dimension providing a full-immersive physical experience for fans and consumers. With headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.