Public Group
In a bold, transformative move, the world’s leading “phygital” platform collectID officially announces its evolution into ZATAP, which was first launched in September as a brand new app and brand for consumers. This strategic shift to fully change to ZATAP in both business and end-consumer operations is a sign of the company’s dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure for users with seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company’s development, stating, “From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. We are now working to create a brand that is a source of joy for users and matches our unique approach to creating ‘phygital’ products. This has been made achieved thanks to our committed team and partners, and we are looking forward to seeing the positive impact ZATAP can have on both businesses and end-users.”
Businesses Just One Tap Away From Your Customers
While the company’s B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they will now be operating within the ZATAP Business umbrella. This shift demonstrates ZATAP’s determination to offer a distinctive platform for brands to interact with their customers like never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating stronger bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital creating a future where the products don’t just validate but also attract. Geisser adds, “We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion.”
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. The application enables them to not only authenticate the products they purchase but also get absorbed in the stories and experiences each product provides.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience in which customers have access to exclusive content, offers, and rewards, and also use their services in the digital dimension (i.e. video games).
The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP’s exclusive technology. The system, which is made up of encrypted NFC tags as well as blockchain, guarantees the highest security available that is available that allows users to check the authenticity of their products without hesitation.
Tickets: The products can be used to obtain tickets for entry into venues and other special events, making use of the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their mission is to delight customers by connecting physical goods with the digital realm, creating an immersive phygital experience for both fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.