Public Group
In a bold and transformative move, the leading “phygital” platform collectID officially announces its transformation into ZATAP, which was first launched in September of this year as the company’s brand-new app and consumer-facing brand. The strategic decision to completely move to ZATAP to support both business and consumer operations is a sign of the company’s dedication to changing the way consumers interact with brands landscape, and bringing a new level of joy to its users by enabling seamless integration between the physical and digital realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement about the company’s development, stating, “From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something far more significant. We are now working to build a brand that is a source of joy for customers and is a reflection of our innovative approach to creating “phygital” products. This journey has been possible thanks to our dedicated team and partners, and we are looking forward to seeing the positive effects ZATAP has on the business and the end-users.”
Businesses one tap away from Your Customers
The business’s B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations will transition to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP’s commitment to offer a distinctive platform that allows brands to connect with their customers like never before. This technology guarantees authenticity of products and makes every product a compelling storyteller, forging stronger bonds with consumers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution
ZATAP is poised to set the standard for phygital products in the market creating a future where the products don’t just validate but also excite. Geisser says, “We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion.”
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers an innovative experience. The app allows users to not only authenticate the products they purchase but also immerse themselves in the unique stories and experiences that each product offers.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP bridges the gap between the physical and digital worlds, offering users an immersive experience where customers are able to access special content, deals, and rewards and use their products in a physical dimension (i.e. videos games).
The Authentication System: The application offers a revolutionary authentication system that is based on ZATAP’s proprietary technology. This system, built on a combination of secure NFC tags and blockchain provides the best security level available that is available and allows users to confirm whether they’re buying genuine goods with confidence.
Tickets: The products can be used to get tickets for entry into venues or special events, using the potential of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their mission is to make people happy by connecting physical products with the digital world and delivering a truly immersive physical experience for fans and consumers. With the offices of Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.